Who we are
brand methodology
We are experts in identifying, isolating, and leveraging the most relevant and valuable company/product equities, and parlaying those into immediate brand value and meaning - galvanizing the company team on a singular mission, and laying the solid foundation from which the brand can grow and thrive.
Pete van Praag
Pete is the founder of Modus and a keen brand leader. He leverages decades of diverse brand and product development experience; from launching new products and breakthrough campaigns as a strategist and lead account manager on Madison Avenue, to creating new brands, brand platforms, and global communications as a Creative/Brand Director in San Francisco and New York. Pete has been the recipient of a number of awards for creative work, as well as multiple Effies for effective work.